Reflective Billboard – Creative Outdoor Billboard for McDonald’s

Bichromal (half-white half-black or any other color) Microspheres, Janus Particles

What a creative alternative to power-hungry digital displays. This large outdoor billboard is totally environmentally friendly because compared to LCD and LED displays that run on electricity, this display takes no energy to run. This creative outdoor billboard is made with reflective tape, visible only when illuminated by headlights in the darkness, created by ad agency Cossette.? To promote…

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