What a creative alternative to power-hungry digital displays. This large outdoor billboard is totally environmentally friendly because compared to LCD and LED displays that run on electricity, this display takes no energy to run. This creative outdoor billboard is made with reflective tape, visible only when illuminated by headlights in the darkness, created by ad agency Cossette.? To promote a local 24-hour McDonald’s in Canada, Cossette Vancouver designed this reflective billboard that’s only visible at night when cars pass by. By day, the billboard appears blank with no message, but at night, motorists driving along the highway reveal Mickey-D’s clever advertisement with their car headlights. Not only does this display save energy, it can be put anywhere, even in cities with strict requirements on flashing and lit displays.
Even though this particular display was made using reflective tape, many types of retroreflective media can be made by incorporating retroreflective microspheres in a variety of substances. Retroreflective Microspheres are made by applying a half-shell aluminum coating on solid barium titanate glass microspheres. The spheres hemispherically coated with a thin aluminum shell produce a bright retroreflective response directed back to the light source.